Trends:  
customizable travel packages

“We will see increasing FIT (free Independent tourism) travelers. Due to the IT technology development, increasing number of travelers like to customize their own travel plans and current conventional travel agencies can’t cope with that demand.”

                                                                                                                                                                  - Younggeun Lee, Deputy Director, Korea Tourism Organization

The line between online and personal contact from travel agencies 
for travelers will become more and more blurred

corporate responsibility

More and more companies focus on responsibility from environment to society

opportunities

- Airline becomes a travel agency to provide customizable travel package

- A personalized travel guide gives recommendations

- To show corporate responsibility  

SWOT Analysis:

opportunities


-Differentiation from old LCC models by adding customer service, value


-Improve relationship with customers


-Develop more healthy food on board


-Improve inflight entertainment

Positioning matrix:
corporate responsibility vs service


customize vs affordable


Value Proposition

Discover cultural diversity and experience the lifestyle of Asia Pacific

Enjoy a memorable and personal experience with customizable and 
affordable travel packages

Rest easy in a framework of environmental sustainability and corporate accountability

Ideations